Madison Life Insurance Company Zambia Limited has unveiled six-year-old Bukata Mulenga as its brand ambassador, in a partnership expected to run until she turns 18 and beyond.
The company says the long-term partnership is intended to promote financial literacy and encourage parents to plan for their children’s future from an early age.
Madison Life Managing Director Agness Chakonta says the partnership forms part of the company’s wider initiative to promote financial preparedness for children and families.
Ms. Chakonta says this will include the relaunch of the Madison Baby Present Policy, designed for children below the age of ten and maturing when the child turns 18.
She says the policy is intended to provide financial backing for children’s higher education, career ambitions and early independence.
The initiative will be showcased at the Madison Baby Expo 2026, scheduled for October 31 at the Nasdec Sports Complex.
The expo will bring together child development experts, health professionals, family vendors and entertainment providers.
By Rachel Mumba
