Diamond Media and Betika have inked a whopping $20, 000 sponsorship towards airing and rights acquisition of the FIFA 2022 Qatar World Cup.
Betika Country Manager Caristo Kanyembo says the company is delighted to partner with Diamond Media in bringing to the screens of millions of Zambians the 22nd edition of the world’s biggest football showpiece.
Diamond Media Chief Visionary Officer Costa Mwansa is happy that Betika has responded positively to the request to join hands.
Diamond Media is the only private television station in Zambia that will be airing the biggest games of the 2022 FIFA World Cup, which kicks off on November 20 to December 18.